Bob Burg Appointed to Imagenetix Board of Directors
September 26, 2005
SAN DIEGO--(BUSINESS WIRE)--Sept. 26, 2005--Imagenetix, Inc. (OTCBB:IAGX - News), www.imagenetix.net, a company focused on inflammation and inflammation-related markets, today announced Bob Burg has joined Imagenetix's Board of Directors.
Owner of The Burg Group, Mr. Burg's 25 years of business experience have focused on sales and marketing campaigns, channel distribution, and product sourcing. Mr. Burg has extensive experience producing national commercials and infomercials and executing the rollout of branded consumer products to retail, including Web e-tailers, specialty, catalog, and mass-market channels on a domestic and a worldwide basis.
Mr. Burg's infomercials have showcased world-class athletes and have resulted in target channel rollouts to include super retail stores such as Wal-Mart, specialty retail such as Tommy Bahama's, national catalogs such as Herrington's, and e-tailers such as Amazon.com.
"The Imagenetix products have the ability to positively impact the lives of millions of people," Burg stated. He continued: "Celadrin® branded products are rolling out into the mass market and have been well received. I am excited about being a part of the success of creating the Celadrin® brand. Additionally, I am looking forward to assisting Imagenetix with its planned infomercial for the first quarter of 2006 which will feature Victoria's Secret model and two times Sports Illustrated cover girl, Daniela Pestova. The infomercial will launch Puricell(TM), the Company's scientifically studied and branded anti-wrinkle cream for the face and neck. I hope to provide the Company with experience and contacts that can help create successful brands."
Bill Spencer, CEO of Imagenetix, said: "For several years, we have been focused on science and product development. While that will continue, we have also of late focused heavily on product sales and distribution, an area that has grown rapidly for the company. We are planning to have years of successful product sales, and with that in mind, it gives me great pleasure to bring someone with Bob's talents and skills onto the Imagenetix Board. We look forward to what he brings to the table with his extensive marketing experience."
About Celadrin®
Celadrin® is a natural compound composed of esterified fatty acid carbons (EFACs) and other active synergists and is a proprietary Imagenetix product. Celadrin® can be formulated into both pill and cream forms, and it can be used in formulations with other compounds to address the $22 billion joint health market. Celadrin® is currently available in oral form as a dietary supplement and as an over-the-counter topical cream at food, drug, and mass retail stores.
In a double-blind, multi-center, placebo-controlled clinical trial of Celadrin®, researchers examined the impact of an oral administration of Celadrin® on participants who were experiencing joint and mobility challenges of the knee. The placebo group and the Celadrin® group were evaluated at baseline, at 30 days, and at 68 days. Data from the study indicated that Celadrin® not only promoted joint flexibility, but also supported and promoted the ability to walk long distances.(1)
In an age-matched, double-blind study of patients diagnosed with osteoarthritis of the knee, researchers examined the impact of a topical administration of Celadrin® on participants. The placebo group and the Celadrin® group were evaluated at baseline, 30 minutes following initial treatment, and after 30 days, having applied the cream twice per day. Study data revealed that 100% of the participants using the Celadrin® cream experienced significant improvement in their ability to ascend and descend stairs, exhibit greater range of motion of the knee, ease of rising from a chair, functional mobility, and improved quality of life.(1) A most unique finding was that participants using the Celadrin® cream experienced an immediate effect from the treatment 30 minutes following the initial application.
(1) These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
About Puricell(TM)
Puricell(TM) is an all-natural compound composed of concentrated esterified fatty acid carbons (EFACs) and other active synergists which Imagenetix is branding for the anti-wrinkle, anti-aging market. Puricell(TM) penetrates into and enhances cell membranes and penetrates through every derma layer of the skin. Studies have shown Puricell(TM) to be extremely safe and statistically significant in the reduction of wrinkles in the face and neck.
